Below is a summary of what we found when checking the rsid report suite looking at data from start_date to end_date
Note: The raw data for everything that follows is available in [this Google Sheet].
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The following are some highlights.
Top 10 Good Bad
Number of Journeys Higher or Lower than Baseline
Dumbbell plots Parallel Plot - Top 10 good/bad
Most common user journeys though the website
How are Entry journeys affected by the changes
Commercial funnel steps through each major revenue focused commercial area.
Device journeys and any gaps
Journeys grouped by their category and measures
Below is a summary of the website journeys looking at data from 2021-08-01 to 2022-01-27. This table is sorted by the difference between the baseline and the new site baseline difference percentage. Higher performaing new journeys shoudl come to the top while worst performing journeys should be at the bottom.
| Journey Name | Baseline Visits | New Site Visits Avg. | % Visits Diff. |
|---|---|---|---|
| Commercial: Shop Checkout Steps 1-4 | 384 | 618 | 60.9% |
| Shop Entry | 4149 | 5539 | 33.5% |
| Members Area Entry | 1250 | 1279 | 2.3% |
| Home to Shop | 1508 | 1768 | 17.2% |
| Holidays Entry | 2554 | 2900 | 13.5% |
| ALL Email | 10237 | 9328 | -8.9% |
| Home to Donate Form | 131 | 123 | -6.1% |
| Days Out to Property Page | 6694 | 2708 | -59.5% |
| Home to Days Out | 9020 | 3994 | -55.7% |
| Home to Search Results | 6705 | 3098 | -53.8% |
| Days Out to Places Map | 6327 | 2981 | -52.9% |
| Days Out Entry | 2866 | 1413 | -50.7% |
| Days Out to Places Search | 16138 | 8065 | -50.0% |
| Homepage Entry | 26041 | 14507 | -44.3% |
| Home to Join | 3767 | 2233 | -40.7% |
| ALL Tablet | 13807 | 8724 | -36.8% |
| ALL Repeat Visitors | 96555 | 61250 | -36.6% |
| ALL Android | 57962 | 37681 | -35.0% |
| ALL Direct Traffic | 25582 | 16951 | -33.7% |
| ALL Natural Search | 127806 | 85140 | -33.4% |
| ALL Main Site | 178951 | 121618 | -32.0% |
| ALL Mobile | 129822 | 88583 | -31.8% |
| ALL Holidays | 11609 | 7943 | -31.6% |
| ALL Visits | 193290 | 132873 | -31.3% |
| ALL SEO | 123874 | 85481 | -31.0% |
| Home to Holidays | 1110 | 768 | -30.8% |
| ALL Apple iOS | 85644 | 59553 | -30.5% |
| Join Us Entry | 15220 | 10613 | -30.3% |
| ALL Shop | 8503 | 8185 | -3.7% |
| Home to Our Cause | 558 | 395 | -29.2% |
| Home to Art | 256 | 183 | -28.5% |
| ALL Desktop | 49626 | 35545 | -28.4% |
| ALL PPC | 18393 | 13204 | -28.2% |
| ALL Affiliates | 1827 | 1320 | -27.8% |
| Home to Support | 348 | 252 | -27.6% |
| ALL New Visitors | 96735 | 71623 | -26.0% |
| ALL Paid Social | 3423 | 2537 | -25.9% |
| ALL Social | 1820 | 1788 | -1.8% |
Below is the detail behind each journey and main traffic metrics for each journey.
baseline_flex_table %>% scroll_box(width = "100%", height = "400px")
| Journey Name | Journey Type | Visits Avg. | Page Views Avg. | UV Avg. | Bounces Avg. | Avg. Time on Site | Avg. % New Visits | Avg. % Repeat Visits | Avg New Visits | Avg. Repeat Visits |
|---|---|---|---|---|---|---|---|---|---|---|
| ALL Affiliates | pre | 1827 | 7764 | 1625 | 520 | 371 | 53.1% | 46.9% | 986 | 841 |
| ALL Affiliates | post | 1320 | 5974 | 1174 | 384 | 372 | 56.1% | 43.9% | 748 | 572 |
| ALL Android | pre | 57962 | 178480 | 50059 | 22780 | 289 | 42.4% | 57.6% | 24526 | 33437 |
| ALL Android | post | 37681 | 120898 | 33180 | 15297 | 272 | 48.5% | 51.5% | 18225 | 19456 |
| ALL Apple iOS | pre | 85644 | 254500 | 72014 | 35473 | 278 | 62.5% | 37.5% | 53432 | 32212 |
| ALL Apple iOS | post | 59553 | 183772 | 50492 | 25357 | 265 | 66.4% | 33.6% | 39438 | 20115 |
| ALL Desktop | pre | 49626 | 224483 | 44120 | 15234 | 388 | 54.9% | 45.1% | 27210 | 22414 |
| ALL Desktop | post | 35545 | 158831 | 31896 | 11966 | 369 | 59.8% | 40.2% | 21219 | 14324 |
| ALL Direct Traffic | pre | 25582 | 80609 | 22252 | 9838 | 273 | 64.0% | 36.0% | 16392 | 9188 |
| ALL Direct Traffic | post | 16951 | 53716 | 14797 | 7092 | 268 | 66.0% | 34.0% | 11247 | 5702 |
| ALL Email | pre | 10237 | 39979 | 9187 | 3755 | 306 | 38.6% | 61.4% | 4919 | 5316 |
| ALL Email | post | 9328 | 34798 | 8307 | 3559 | 307 | 42.9% | 57.1% | 4742 | 4586 |
| ALL Holidays | pre | 11609 | 45781 | 10468 | 3316 | 353 | 55.5% | 44.5% | 6484 | 5126 |
| ALL Holidays | post | 7943 | 35294 | 7058 | 2294 | 392 | 58.0% | 42.0% | 4631 | 3312 |
| ALL Main Site | pre | 178951 | 564200 | 153986 | 68201 | 297 | 54.5% | 45.5% | 97376 | 81582 |
| ALL Main Site | post | 121618 | 379557 | 106164 | 48447 | 271 | 59.8% | 40.2% | 72600 | 49021 |
| ALL Mobile | pre | 129822 | 378992 | 109827 | 53620 | 271 | 54.7% | 45.3% | 70801 | 59024 |
| ALL Mobile | post | 88583 | 270055 | 75888 | 37548 | 258 | 59.6% | 40.4% | 52660 | 35924 |
| ALL Natural Search | pre | 127806 | 437277 | 109710 | 45963 | 328 | 51.6% | 48.4% | 65742 | 62068 |
| ALL Natural Search | post | 85140 | 297314 | 74096 | 32454 | 308 | 57.8% | 42.2% | 49123 | 36019 |
| ALL New Visitors | pre | 96735 | 332101 | 96735 | 33755 | 278 | 99.9% | 0.1% | 96622 | 106 |
| ALL New Visitors | post | 71623 | 252601 | 71623 | 25788 | 265 | 99.9% | 0.1% | 71553 | 64 |
| ALL Paid Social | pre | 3423 | 7402 | 3309 | 2031 | 195 | 70.9% | 29.1% | 2441 | 982 |
| ALL Paid Social | post | 2537 | 5649 | 2461 | 1350 | 183 | 72.0% | 28.0% | 1847 | 690 |
| ALL PPC | pre | 18393 | 85003 | 16608 | 6859 | 406 | 61.7% | 38.3% | 11366 | 7029 |
| ALL PPC | post | 13204 | 66534 | 11828 | 4460 | 409 | 63.1% | 37.0% | 8348 | 4856 |
| ALL Repeat Visitors | pre | 96555 | 325499 | 79827 | 39759 | 352 | 9.0% | 91.0% | 8585 | 87975 |
| ALL Repeat Visitors | post | 61250 | 211128 | 51329 | 26875 | 342 | 12.1% | 87.9% | 7409 | 53844 |
| ALL SEO | pre | 123874 | 442683 | 112532 | 41936 | 325 | 59.9% | 40.1% | 74069 | 49807 |
| ALL SEO | post | 85481 | 318126 | 78416 | 29888 | 306 | 65.9% | 34.1% | 56262 | 29220 |
| ALL Shop | pre | 8503 | 47070 | 7768 | 1937 | 272 | 53.7% | 46.3% | 4633 | 3871 |
| ALL Shop | post | 8185 | 48487 | 7377 | 1885 | 310 | 57.4% | 42.6% | 4720 | 3464 |
| ALL Social | pre | 1820 | 3771 | 1749 | 990 | 184 | 79.3% | 20.7% | 1447 | 373 |
| ALL Social | post | 1788 | 4218 | 1713 | 894 | 173 | 80.4% | 19.6% | 1445 | 342 |
| ALL Tablet | pre | 13807 | 54018 | 12269 | 4647 | 374 | 51.8% | 48.1% | 7174 | 6633 |
| ALL Tablet | post | 8724 | 34779 | 7856 | 3140 | 354 | 58.1% | 41.9% | 5068 | 3655 |
| ALL Visits | pre | 193290 | 657600 | 166199 | 73514 | 313 | 54.5% | 45.5% | 105208 | 88081 |
| ALL Visits | post | 132873 | 463729 | 115627 | 52663 | 298 | 59.5% | 40.5% | 78962 | 53908 |
| Commercial: Shop Checkout Steps 1-4 | pre | 384 | 976 | 361 | NA | NA | NA | NA | NA | NA |
| Commercial: Shop Checkout Steps 1-4 | post | 618 | 1514 | 569 | NA | NA | NA | NA | NA | NA |
| Days Out Entry | pre | 2866 | 17301 | 2099 | 684 | 481 | 23.8% | 76.2% | 691 | 2175 |
| Days Out Entry | post | 1413 | 8903 | 1032 | 341 | 467 | 28.4% | 71.6% | 408 | 1005 |
| Days Out to Places Map | pre | 6327 | 43948 | 4823 | 1374 | 502 | 27.1% | 72.9% | 1734 | 4593 |
| Days Out to Places Map | post | 2981 | 22400 | 2309 | 639 | 492 | 33.5% | 66.5% | 1008 | 1974 |
| Days Out to Places Search | pre | 16138 | 113393 | 12560 | 3387 | 488 | 30.1% | 69.9% | 4903 | 11236 |
| Days Out to Places Search | post | 8065 | 61101 | 6368 | 1669 | 474 | 36.0% | 64.0% | 2927 | 5139 |
| Days Out to Property Page | pre | 6694 | 42456 | 5289 | 1278 | 468 | 29.0% | 71.0% | 1973 | 4721 |
| Days Out to Property Page | post | 2708 | 18181 | 2164 | 512 | 447 | 34.4% | 65.6% | 935 | 1774 |
| Holidays Entry | pre | 2554 | 15001 | 1978 | 618 | 505 | 27.4% | 72.6% | 707 | 1847 |
| Holidays Entry | post | 2900 | 17107 | 2333 | 722 | 494 | 34.1% | 65.9% | 1056 | 1844 |
| Home to Art | pre | 256 | 1966 | 192 | 49 | 597 | 32.5% | 67.5% | 82 | 173 |
| Home to Art | post | 183 | 1462 | 135 | 36 | 626 | 35.8% | 64.2% | 65 | 118 |
| Home to Days Out | pre | 9020 | 63753 | 6943 | 1861 | 500 | 26.7% | 73.4% | 2425 | 6596 |
| Home to Days Out | post | 3994 | 30583 | 3100 | 816 | 494 | 32.1% | 68.0% | 1287 | 2707 |
| Home to Donate Form | pre | 131 | 825 | 91 | 32 | 537 | 24.8% | 75.2% | 32 | 99 |
| Home to Donate Form | post | 123 | 875 | 83 | 29 | 678 | 25.8% | 74.3% | 31 | 92 |
| Home to Holidays | pre | 1110 | 8990 | 804 | 218 | 646 | 23.2% | 76.8% | 259 | 851 |
| Home to Holidays | post | 768 | 6538 | 547 | 156 | 678 | 26.4% | 73.6% | 203 | 565 |
| Home to Join | pre | 3767 | 24190 | 2775 | 887 | 511 | 30.4% | 69.6% | 1153 | 2615 |
| Home to Join | post | 2233 | 14854 | 1660 | 522 | 511 | 35.3% | 64.7% | 790 | 1443 |
| Home to Our Cause | pre | 558 | 3974 | 411 | 116 | 577 | 30.3% | 69.7% | 168 | 390 |
| Home to Our Cause | post | 395 | 2817 | 287 | 83 | 609 | 34.1% | 65.9% | 132 | 263 |
| Home to Search Results | pre | 6705 | 41811 | 4963 | 1524 | 482 | 24.3% | 75.7% | 1639 | 5066 |
| Home to Search Results | post | 3098 | 20999 | 2286 | 694 | 488 | 28.6% | 71.4% | 891 | 2207 |
| Home to Shop | pre | 1508 | 12219 | 1159 | 332 | 502 | 27.8% | 72.2% | 422 | 1086 |
| Home to Shop | post | 1768 | 15442 | 1358 | 372 | 509 | 31.9% | 68.2% | 573 | 1195 |
| Home to Support | pre | 348 | 2254 | 259 | 78 | 493 | 25.5% | 74.5% | 88 | 260 |
| Home to Support | post | 252 | 1801 | 191 | 50 | 549 | 31.5% | 68.5% | 78 | 173 |
| Homepage Entry | pre | 26041 | 132392 | 20190 | 8230 | 413 | 30.4% | 69.6% | 7929 | 18113 |
| Homepage Entry | post | 14507 | 79722 | 11343 | 4614 | 411 | 35.3% | 64.8% | 5118 | 9389 |
| Join Us Entry | pre | 15220 | 77966 | 12070 | 3690 | 384 | 35.1% | 64.9% | 5422 | 9799 |
| Join Us Entry | post | 10613 | 54947 | 8622 | 2554 | 366 | 43.3% | 56.7% | 4634 | 5980 |
| Members Area Entry | pre | 1250 | 5182 | 1059 | 395 | 443 | 16.7% | 83.3% | 310 | 939 |
| Members Area Entry | post | 1279 | 4822 | 1104 | 419 | 425 | 23.7% | 76.3% | 434 | 846 |
| Shop Entry | pre | 4149 | 24368 | 3364 | 1198 | 420 | 24.8% | 75.2% | 1215 | 2935 |
| Shop Entry | post | 5539 | 33820 | 4588 | 1503 | 415 | 29.2% | 70.9% | 1980 | 3559 |
Baseline Dates: 2021-08-01 to 2021-10-29. Launch Dated (Red Line): 2021-10-30 to 2022-01-27.
## Forecast processing completed.