Summary of Website Journeys

Below is a summary of what we found when checking the rsid report suite looking at data from start_date to end_date

Note: The raw data for everything that follows is available in [this Google Sheet].

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Journeys in Detail

The following are some highlights.

Entry Journeys/Inbound Journeys

How are Entry journeys affected by the changes

Search Rankings

Research Visits

Conversion Rates (All Funnels)

Compare Benchmarks

Number of sessions per user

New vs. returning users

Pages per session

Average page time

Organic traffic

Commercial Funnels

Commercial funnel steps through each major revenue focused commercial area.

Devices

Device journeys and any gaps

Journey Category

Journeys grouped by their category and measures

Baseline Summary

Below is a summary of the website journeys looking at data from 2021-08-01 to 2022-01-27. This table is sorted by the difference between the baseline and the new site baseline difference percentage. Higher performaing new journeys shoudl come to the top while worst performing journeys should be at the bottom.

Journey Name Baseline Visits New Site Visits Avg. % Visits Diff.
Commercial: Shop Checkout Steps 1-4 384 618 60.9%
Shop Entry 4149 5539 33.5%
Members Area Entry 1250 1279 2.3%
Home to Shop 1508 1768 17.2%
Holidays Entry 2554 2900 13.5%
ALL Email 10237 9328 -8.9%
Home to Donate Form 131 123 -6.1%
Days Out to Property Page 6694 2708 -59.5%
Home to Days Out 9020 3994 -55.7%
Home to Search Results 6705 3098 -53.8%
Days Out to Places Map 6327 2981 -52.9%
Days Out Entry 2866 1413 -50.7%
Days Out to Places Search 16138 8065 -50.0%
Homepage Entry 26041 14507 -44.3%
Home to Join 3767 2233 -40.7%
ALL Tablet 13807 8724 -36.8%
ALL Repeat Visitors 96555 61250 -36.6%
ALL Android 57962 37681 -35.0%
ALL Direct Traffic 25582 16951 -33.7%
ALL Natural Search 127806 85140 -33.4%
ALL Main Site 178951 121618 -32.0%
ALL Mobile 129822 88583 -31.8%
ALL Holidays 11609 7943 -31.6%
ALL Visits 193290 132873 -31.3%
ALL SEO 123874 85481 -31.0%
Home to Holidays 1110 768 -30.8%
ALL Apple iOS 85644 59553 -30.5%
Join Us Entry 15220 10613 -30.3%
ALL Shop 8503 8185 -3.7%
Home to Our Cause 558 395 -29.2%
Home to Art 256 183 -28.5%
ALL Desktop 49626 35545 -28.4%
ALL PPC 18393 13204 -28.2%
ALL Affiliates 1827 1320 -27.8%
Home to Support 348 252 -27.6%
ALL New Visitors 96735 71623 -26.0%
ALL Paid Social 3423 2537 -25.9%
ALL Social 1820 1788 -1.8%

Baseline Summary

Below is the detail behind each journey and main traffic metrics for each journey.

baseline_flex_table %>% scroll_box(width = "100%", height = "400px")
Journey Name Journey Type Visits Avg. Page Views Avg. UV Avg. Bounces Avg. Avg. Time on Site Avg. % New Visits Avg. % Repeat Visits Avg New Visits Avg. Repeat Visits
ALL Affiliates pre 1827 7764 1625 520 371 53.1% 46.9% 986 841
ALL Affiliates post 1320 5974 1174 384 372 56.1% 43.9% 748 572
ALL Android pre 57962 178480 50059 22780 289 42.4% 57.6% 24526 33437
ALL Android post 37681 120898 33180 15297 272 48.5% 51.5% 18225 19456
ALL Apple iOS pre 85644 254500 72014 35473 278 62.5% 37.5% 53432 32212
ALL Apple iOS post 59553 183772 50492 25357 265 66.4% 33.6% 39438 20115
ALL Desktop pre 49626 224483 44120 15234 388 54.9% 45.1% 27210 22414
ALL Desktop post 35545 158831 31896 11966 369 59.8% 40.2% 21219 14324
ALL Direct Traffic pre 25582 80609 22252 9838 273 64.0% 36.0% 16392 9188
ALL Direct Traffic post 16951 53716 14797 7092 268 66.0% 34.0% 11247 5702
ALL Email pre 10237 39979 9187 3755 306 38.6% 61.4% 4919 5316
ALL Email post 9328 34798 8307 3559 307 42.9% 57.1% 4742 4586
ALL Holidays pre 11609 45781 10468 3316 353 55.5% 44.5% 6484 5126
ALL Holidays post 7943 35294 7058 2294 392 58.0% 42.0% 4631 3312
ALL Main Site pre 178951 564200 153986 68201 297 54.5% 45.5% 97376 81582
ALL Main Site post 121618 379557 106164 48447 271 59.8% 40.2% 72600 49021
ALL Mobile pre 129822 378992 109827 53620 271 54.7% 45.3% 70801 59024
ALL Mobile post 88583 270055 75888 37548 258 59.6% 40.4% 52660 35924
ALL Natural Search pre 127806 437277 109710 45963 328 51.6% 48.4% 65742 62068
ALL Natural Search post 85140 297314 74096 32454 308 57.8% 42.2% 49123 36019
ALL New Visitors pre 96735 332101 96735 33755 278 99.9% 0.1% 96622 106
ALL New Visitors post 71623 252601 71623 25788 265 99.9% 0.1% 71553 64
ALL Paid Social pre 3423 7402 3309 2031 195 70.9% 29.1% 2441 982
ALL Paid Social post 2537 5649 2461 1350 183 72.0% 28.0% 1847 690
ALL PPC pre 18393 85003 16608 6859 406 61.7% 38.3% 11366 7029
ALL PPC post 13204 66534 11828 4460 409 63.1% 37.0% 8348 4856
ALL Repeat Visitors pre 96555 325499 79827 39759 352 9.0% 91.0% 8585 87975
ALL Repeat Visitors post 61250 211128 51329 26875 342 12.1% 87.9% 7409 53844
ALL SEO pre 123874 442683 112532 41936 325 59.9% 40.1% 74069 49807
ALL SEO post 85481 318126 78416 29888 306 65.9% 34.1% 56262 29220
ALL Shop pre 8503 47070 7768 1937 272 53.7% 46.3% 4633 3871
ALL Shop post 8185 48487 7377 1885 310 57.4% 42.6% 4720 3464
ALL Social pre 1820 3771 1749 990 184 79.3% 20.7% 1447 373
ALL Social post 1788 4218 1713 894 173 80.4% 19.6% 1445 342
ALL Tablet pre 13807 54018 12269 4647 374 51.8% 48.1% 7174 6633
ALL Tablet post 8724 34779 7856 3140 354 58.1% 41.9% 5068 3655
ALL Visits pre 193290 657600 166199 73514 313 54.5% 45.5% 105208 88081
ALL Visits post 132873 463729 115627 52663 298 59.5% 40.5% 78962 53908
Commercial: Shop Checkout Steps 1-4 pre 384 976 361 NA NA NA NA NA NA
Commercial: Shop Checkout Steps 1-4 post 618 1514 569 NA NA NA NA NA NA
Days Out Entry pre 2866 17301 2099 684 481 23.8% 76.2% 691 2175
Days Out Entry post 1413 8903 1032 341 467 28.4% 71.6% 408 1005
Days Out to Places Map pre 6327 43948 4823 1374 502 27.1% 72.9% 1734 4593
Days Out to Places Map post 2981 22400 2309 639 492 33.5% 66.5% 1008 1974
Days Out to Places Search pre 16138 113393 12560 3387 488 30.1% 69.9% 4903 11236
Days Out to Places Search post 8065 61101 6368 1669 474 36.0% 64.0% 2927 5139
Days Out to Property Page pre 6694 42456 5289 1278 468 29.0% 71.0% 1973 4721
Days Out to Property Page post 2708 18181 2164 512 447 34.4% 65.6% 935 1774
Holidays Entry pre 2554 15001 1978 618 505 27.4% 72.6% 707 1847
Holidays Entry post 2900 17107 2333 722 494 34.1% 65.9% 1056 1844
Home to Art pre 256 1966 192 49 597 32.5% 67.5% 82 173
Home to Art post 183 1462 135 36 626 35.8% 64.2% 65 118
Home to Days Out pre 9020 63753 6943 1861 500 26.7% 73.4% 2425 6596
Home to Days Out post 3994 30583 3100 816 494 32.1% 68.0% 1287 2707
Home to Donate Form pre 131 825 91 32 537 24.8% 75.2% 32 99
Home to Donate Form post 123 875 83 29 678 25.8% 74.3% 31 92
Home to Holidays pre 1110 8990 804 218 646 23.2% 76.8% 259 851
Home to Holidays post 768 6538 547 156 678 26.4% 73.6% 203 565
Home to Join pre 3767 24190 2775 887 511 30.4% 69.6% 1153 2615
Home to Join post 2233 14854 1660 522 511 35.3% 64.7% 790 1443
Home to Our Cause pre 558 3974 411 116 577 30.3% 69.7% 168 390
Home to Our Cause post 395 2817 287 83 609 34.1% 65.9% 132 263
Home to Search Results pre 6705 41811 4963 1524 482 24.3% 75.7% 1639 5066
Home to Search Results post 3098 20999 2286 694 488 28.6% 71.4% 891 2207
Home to Shop pre 1508 12219 1159 332 502 27.8% 72.2% 422 1086
Home to Shop post 1768 15442 1358 372 509 31.9% 68.2% 573 1195
Home to Support pre 348 2254 259 78 493 25.5% 74.5% 88 260
Home to Support post 252 1801 191 50 549 31.5% 68.5% 78 173
Homepage Entry pre 26041 132392 20190 8230 413 30.4% 69.6% 7929 18113
Homepage Entry post 14507 79722 11343 4614 411 35.3% 64.8% 5118 9389
Join Us Entry pre 15220 77966 12070 3690 384 35.1% 64.9% 5422 9799
Join Us Entry post 10613 54947 8622 2554 366 43.3% 56.7% 4634 5980
Members Area Entry pre 1250 5182 1059 395 443 16.7% 83.3% 310 939
Members Area Entry post 1279 4822 1104 419 425 23.7% 76.3% 434 846
Shop Entry pre 4149 24368 3364 1198 420 24.8% 75.2% 1215 2935
Shop Entry post 5539 33820 4588 1503 415 29.2% 70.9% 1980 3559

Anomaly Plots By Each Journey

Baseline Dates: 2021-08-01 to 2021-10-29. Launch Dated (Red Line): 2021-10-30 to 2022-01-27.

Journey Forecasts

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Internal Search Journey

Commercial Funnels